Newspapers have declining circulations, right?
Not all of them. Our three titles, The Langport Leveller, The Somerset Leveller and The Somerton Sentinel have a combined circulation that has grown every month since we started publishing in October 2010. In just under 8 years the circulation rocketed up from 1,000 a month to over 11,000 a month.
Is it because of the internet?
Not really. Of course if you produce a paper with tabloid journalism, big headlines and pictures and soundbite articles…. well the internet does each of those things so much better.
Which is why we don’t do that. We produce longer, in-depth articles, material that people can read. We don’t believe that local people are stupid, we don’t feel we need to patronise them. We treat them with respect and give them material to read, debate and agree or disagree with.